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What is the difference between a Life Insurance Company and a Life Insurance Broker?

A Life Insurance Company is the company that issues your insurance policy and covers your insurance risk. Their name will appear on your insurance policy and it is the company’s responsibility to pay out if you make a claim. Most Life Insurance Companies offer a wide range of insurance and investment services – for example pension, investment funds, investment bonds, car insurance, home & contents insurance, life assurance, and even loans. Sometimes a Life Insurance Company will call itself a Life Assurance Company but they mean one and the same.

A Life Insurance Broker operates between you and the Life Insurance Company. Their role is to find you the cheapest and most suitable Life Insurance policy and to organise the insurance on your behalf. If the Insurance Broker is providing advice, they should also complete what is called a “Fact Find”. This is a personal financial survey which helps them decide what type of policy you need.

Fact Finds are very complicated and it is impossible to conduct an accurate Fact Find online. ClickLife tackle this problem by providing you with extensive information and will explain the range of options available to you so that you can decide for yourself what you need.

All Life Insurance Brokers are regulated by the Financial Services Authority.

A Financial Adviser is a person who is registered by the Financial Services Authority to provide financial advice, particularly in respect of investments. (For more information about the Financial Services Authority visit www.fsa.gov.uk.) Life Assurance is a hybrid policy which combines insurance with investment. Because it contains an element of investment, it can only be sold to you by a Financial Adviser who is regulated by the Financial Services Authority.

Most Brokers receive commission for selling financial products, although some may charge fees as an alternative. This should not affect their selection of insurance companies or the contracts offered or recommended to you. The Financial Services Authority has said that it prefers the concept of fees rather than commission. However, VAT is charged on fees whereas there is no VAT on commission. So, on a like for like basis, commission will work out cheaper. Furthermore, on the Internet, few customers welcome paying fees up front – commission seems to be the accepted norm.

The following Frequently Asked Question is related to the above topic. You may care to read it: -

Why are life insurance prices so low on the Internet?

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