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Is the quoted price the same as the price I get charged?

The answer is “not always”.

The price you are initially quoted assumes that you are in good health for your age, you do not have a job that can represent a risk to your health, your family does not have a history of ill-health that could be inherited, you have no hazardous pursuits and you do not regularly visit countries with known health risks.

If any of the above do not apply to you, then the insurance company will probably want more information from you. The company may also ask questions if you are wanting insurance for a large sum. In our view, this is fair enough as the insurance company need to estimate the level of risk they are being asked to take on. If they believe that you represent a higher risk than they reflected in their standard rates, they will ask for a higher premium.

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If the insurance company asks you for more information, or asks you to take a medical, it is not necessarily as bad as it may seem. Many people, who are asked for more information or who need a medical (which incidentally, the insurance company will pay for) still qualify for the initial price they were quoted.
To put this process in proportion, around 85% of people who buy life insurance eventually pay the same as their original quotation.

The following Frequently Asked Question is related to the above topic. You may care to read it: -

What is a “Rated” policy?
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Questions we get asked about Life Assurance
Questions we get asked about Life Insurance and other protection insurance